Twitter Considering Paid Subscription Tier for Professional Users on TweetDeck at $20/Month

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Twitter is said to be “considering” whether to implement an
all-new paid subscription tier that would be introduced in a
premium package for TweetDeck, Twitter’s popular desktop client,
and be aimed directly at professionals (via
Reuters
). If enacted, this would be the first time
Twitter charges users for any part of its social media services,
which began eleven years ago in March of 2006.


A mockup of what the premium TweetDeck subscription service
could look like


Twitter is looking at providing a professional experience for
people on TweetDeck that would pack in advance tools and features
not found anywhere else on the service. The premium package would
cost $19.99 per month, be accessible on both desktop and mobile,
and include
the following features
:

– Exclusive news/alerts summaries personalized for you
– Content management tools like bookmarks, to-do lists, and
‘save for later’
– Cross posting to other social media platforms
– Advanced custom trend analysis and alerting tools
– Exclusive content on social media best practices and
strategy
– Enhanced tools for managing and creating custom audience
lists (e.g., by interest, customer, or region, etc.)
– Exclusive priority customer support
– The ability to manage multiple Twitter accounts
– Advanced publishing features (e.g., scheduling,
collaboration, drafting, etc.)
– Advanced tools for sorting or filtering searches
– An ad-free experience
– Analysis tools for understanding topics or conversations on
Twitter
– Ability to access this experience on both desktop and mobile
devices
– Ability to securely manage the account across multiple team
members
– Twitter customization such as color themes and layouts
– Access to pre-populated lists of users and influencers by
interest topic (e.g., industry or subject experts)
– Additional account activity details (e.g., influence scores,
account unfollows, or ability to see who is looking at your
profile page)
– Ability to import user lists from outside sources
– Advanced analytics on my own content performance

The news was shared
by The New York Times affiliated journalist Andrew
Tavani, and in addition to the detailed list of features, he
tweeted out an overall summary of what the service is said to
encompass. With the premium additions, Twitter is aiming to
help journalists, marketers, and other such professionals “get
even more out of Twitter.”

“Twitter is considering offering a more advanced TweetDeck
experience, with more powerful tools to help marketers,
journalists, professionals, and others in our community find
out what is happening in the world quicker, to gain more
insights, and see the broadest range of what people are saying
on Twitter. Whether you use Twitter for work or just want to be
more informed on the latest news, sports, entertainment,
political viewpoints, and information in today’s world, this
more advanced TweetDeck experience will be designed to help you
get even more out of Twitter.

This premium tool set will provide valuable viewing, posting,
and signaling tools like alerts, trends and activity
analysis, advanced analytics, and composing and posting tools
all in one customizable dashboard.

It will be designed to make it easier than ever to keep up
with multiple interests, grow your audience, and see even
more great content and information in real-time. It would
also offer extra features such as advanced audience insight
and analytics, tools to monitor multiple timelines from
multiple accounts and from multiple devices, including
mobile, all in an ad-free experience.

Twitter confirmed that it is conducting a survey “to
access the interest” in this premium version of the service, so
no official decision has been made as of yet. It should also be
pointed out that the company’s wording strictly stuck to the
added value proposition for “professionals,” with no apparent
intention to make a monthly subscription version of Twitter for
its casual users.

In the past few years, Twitter has
struggled
to convince users to stay with the service, as
well as faced difficulties in enticing new users to adopt
Twitter
over its competitors like Snapchat
and Facebook. Changes to
the service have done some good in improving certain annoyances
users had with it — like
removing handles and media attachments
from the character
count limit and improving
anti-harassment tools
— but Twitter has seen little growth
from these initiatives. Twitter’s total worldwide users
currently sit at 319 million, compared to Facebook’s 1.86
billion.