made in India.
Photo: Sam Mills/Cult of Mac
Apple manufacturing partner Wistron has started work producing
iPhone SE models in India at its factory in Bangalore. The
handsets are set to ship to customers later this month, most
likely as soon as next week.
While no pricing
has yet been announced, Apple is reportedly likely to charge
significantly less than the $399 and $499 it sells the 32GB and
128GB iPhone SE models for in the United States. In an effort
to grow its brand in India, pricing could be as low as $220.
enthusiasm for growing its market penetration in India is well
Apple’s most recent earnings call, Tim Cook noted that, “We
set a new March quarter record for India where revenue grew by
strong double digits. We continue to strengthen our local
presence across the entire ecosystem and we’re very optimistic
about our future in this remarkable country with its very large
young and tech-savvy population, fast growing economy and
improving 4G infrastructure.”
figures from Kantar Worldpanel, smartphone penetration in
India hit a 48 percent growth rate in the first quarter of 2017
— up from the 16 percent growth rate seen one year earlier.
Despite the country’s 1.3 billion population, however, at
present Apple only represents around 3 percent of handsets sold
Earlier this year it
was reported that Apple manufacturer Wistron applied
for fast-tracked approval to expand its factory in
Bengaluru in order to build products for Apple. Other
Apple manufacturers Foxconn and Pegatron are
also looking to expand their manufacturing presence in India.
manufacturing of the iPhone SE prove to be a success in the
country, it will be interesting to see if Apple will begin
making its high-end flagship devices there in the future.